A reputation and AI visibility dashboard
Separate communications activity, audience understanding and business consequences.
How to use this tool
Choose indicators around decisions. For AI observations, retain the exact question, model, date, answer and citations. Compare a stable sample, and do not interpret missing information as zero. For stakeholder work, track recurring questions and delivery of commitments alongside media analysis. A single positive article or AI answer does not prove a market-wide improvement.
Fields to complete
Question
Indicator and definition
Baseline
Country and language
Source or model
Date and sample
Observed change
Limitations
Owner
Next decision
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