Crisis & risk: 25 industries
25 industry analyses to prepare decisions, organise crisis communication and build useful risk matrices. Each article connects scenarios, warning signs, decisions and the evidence needed to act.
Belief System ·
25 articles · 10 editions · 75 scenarios
How to use the matricesFood and drink: prepare for product recalls through traceability
Link batches, consumer exposure and recall decisions to build useful crisis communication, even when the diagnosis remains incomplete.
02 / 25Retail and marketplaces: a crisis continues after the product listing is removed
A platform can remove an offer without having protected its buyers. The matrix should track sellers, orders, and ways to reach customers.
03 / 25Healthcare: communicate through a crisis while maintaining care
Good hospital information links the reality of services, patient needs and reception capacity. A matrix should make these dependencies visible.
04 / 25Pharmaceuticals: explain a safety signal without creating a second crisis
Pharmaceutical communication must make uncertainty understandable while respecting the role of healthcare professionals and competent authorities.
05 / 25Medical devices: follow the risk through to the point of use
Link equipment identification, clinical decisions and corrective actions to prevent general communication from leaving users unanswered.
06 / 25Banking: distinguish a service outage from a crisis of confidence
An unavailable app can trigger concerns about customers' money. Communication must distinguish availability, data integrity and financial situation.
07 / 25Insurance: when claims handling becomes a reputational crisis
An insurer's risk matrix must link collective event, processing capacity and understanding of guarantees, without confusing empathy and contractual commitment.
08 / 25Asset management: explain liquidity risk before pressure builds
Investor confidence depends on consistency between assets, exit opportunities and explanations given when conditions change.
09 / 25Energy: communicate outages without making unreliable restoration promises
An energy crisis requires linking the state of the network, recovery priorities and territorial consequences. The matrix must include dependencies from other services.
10 / 25Chemicals: start the crisis matrix beyond the site boundary
Local residents assess an industrial crisis based on what they see, feel and understand. Communication must link measurements, uncertainties and protection.
11 / 25Manufacturing: a workplace accident also tests governance
Industrial communication must link personal protection, continuity and learning. A risk matrix must make visible the signals that the organization is no longer listening to.
12 / 25Automotive: a product recall is credible when customers can complete it
Between technical diagnosis, successive owners and workshop capacity, crisis communication must organize a concrete correction process.
13 / 25Aviation: information for families comes first
An air crisis imposes a particular discipline: helping people, verifying information and respecting the independence of the investigation.
14 / 25Public transport: crisis information must help passengers plan their journey
The risk matrix must link security, network operation and the real situation of travelers, including connections and alternative solutions.
15 / 25Maritime logistics: explain disruption and clarify responsibilities
A logistics crisis often combines ship, port, data and land chain. The matrix must specify where the uncertainty lies and who can reduce it.
16 / 25Telecommunications: communicate when the communications network fails
A network crisis calls into question the service and the means of contacting users. The matrix must predict this simultaneous failure.
17 / 25Cloud and software: service recovery is not the end of a cyber incident
The crisis matrix must separate availability, integrity and confidentiality, then link each public assertion to identified technical evidence.
18 / 25AI: build a risk matrix that goes beyond the product demonstration
An AI crisis may involve an error, misuse or an unjustified decision. Preparation must start from the people and decisions affected.
19 / 25Construction: manage a site crisis with the surrounding community
Accident, nuisance and interruption do not have the same answers. A risk matrix must clarify the responsibilities between the project owner, companies and territory.
20 / 25Water: explain uncertainty without confusing safety instructions
A water quality or availability crisis requires precise messages on uses, areas and conditions for returning to normal.
21 / 25Fashion and luxury: respond to supply-chain crises with evidence
Faced with a social or environmental alert, the matrix must distinguish what the brand knows, what it controls and the consequences of its decisions for people.
22 / 25Tourism: a campaign cannot restore a destination on its own
The crisis matrix must link personal safety, reception capacity and local conditions. Commercial recovery comes after verification of the advertised services.
23 / 25Agriculture: communicate a health alert without stigmatising an entire sector
A sectoral matrix must link biosecurity, traceability and economic consequences, while distinguishing suspicion, confirmation and perimeter.
24 / 25Higher education and research: trust requires a credible process
Allegation, investigation and conclusion must remain distinct. The risk matrix must protect people and the integrity of the process, even under public pressure.
25 / 25Live events: a risk matrix must be able to change the programme
Security, weather, flows and public information must be thought of together. The litmus test is the ability to make a decision before business pressure makes it more difficult.