Understand your sector. Inform your decisions.
Communications leaders work with audiences, constraints and timescales specific to their sector. We start from these realities to connect strategy, reputation and meaningful dialogue.
Energy & industry
What is at stake
Process transitions, strategic dependencies and new sites commit a business for the long term. Employees, communities, partners and public institutions need an explanation supported by evidence appropriate to each stage.
How we help
We clarify commitments, conditions for success and contested issues. The industrial narrative connects operational decisions, local dialogue and leadership communication, clearly separating observed progress from stated targets.
What we develop
Evidence register · Stakeholder mapping · Announcement and spokesperson preparation
Further reading
- Industrial transition: what can be promised before results are visible?Article in French
- Industrial sovereignty: explaining dependencies crediblyArticle in French
Technology, AI & cybersecurity
What is at stake
Technology claims create expectations about reliability, data and responsibility. A business needs to explain its use cases, limitations and expertise, including when an incident or an inaccurate AI-generated description challenges its reputation.
How we help
We bring communications, product teams and experts together to develop verifiable claims. The work combines thought leadership, preparedness for sensitive issues and GEO: observing answers, correcting sources and documenting expertise.
What we develop
Claims review · Expert editorial programme · GEO assessment and monitoring protocol
Further reading
- When an AI promise becomes a reputational riskArticle in French
- GEO: making a technology company’s expertise verifiableArticle in French
Banking, finance & insurance
What is at stake
Sensitive decisions, service changes and digital incidents test trust. Communications need to connect institutional commitments, customer experience and employees’ ability to provide accurate answers.
How we help
We prepare explanations, objections and response arrangements with the relevant functions. Leadership communication, internal information and media relations share a common factual basis and explicit responsibilities.
What we develop
Decision briefings · Sensitive Q&A · Crisis communications arrangements
Further reading
- Banking and insurance: explaining unpopular decisions while preserving trustArticle in French
- Cyber incidents in finance: coordinating customers, media and employeesArticle in French
Health & life sciences
What is at stake
Research, innovation and controversy require communication that distinguishes results, hypotheses and decisions. Professionals, patients, institutions and the media have different information needs, with the same need for precision.
How we help
We turn evidence into accessible editorial content with experts and the appropriate reviewers. The corporate narrative preserves the status of findings, uncertainties and limitations. Spokespeople prepare for challenging questions.
What we develop
Evidence dossiers · Research and innovation narrative · Expert and media preparation
Further reading
- Health innovation: connecting scientific evidence and corporate narrativeArticle in French
- Health: communicating when scientific knowledge changesArticle in French
Mobility & infrastructure
What is at stake
Major projects, construction and disruption change how people use a place. The challenge is to make choices understandable, organise dialogue and provide useful information throughout the project or incident.
How we help
We connect project communications, local consultation and service information. Open decisions, commitments and updates are made clear. Coordination between frontline teams, leadership and public stakeholders supports consistent communication.
What we develop
Question mapping · Dialogue arrangements · Information and feedback protocols
Further reading
- Major infrastructure projects: building dialogue before the announcementArticle in French
- Major travel disruption: information that helps passengers decideArticle in French
Retail & food
What is at stake
Price, origin, sourcing and environmental claims meet in a business’s public commitments. An operational change can affect several promises at once and raise questions from employees, consumers, the media or public institutions.
How we help
We review claims and their evidence, prepare sensitive decisions and responses to controversy. The work connects corporate communications, sourcing, quality and relevant functions to explain choices and organise necessary corrections.
What we develop
Commitments register · Claims review · Response preparation and correction tracking
Further reading
- Price, origin and environment: keeping commitments consistentArticle in French
- Challenged claims: prepare the evidence before responding publiclyArticle in French