Build
coherence.
Grow
influence.
Strategy, reputation, media relations, public affairs, influence, GEO and geopolitical analysis.
We help communications leaders inform decisions and give a voice to what matters.
A shared perspective.Thinking deeply.
Acting with purpose.
Communications leaders:
a new mandate.
A clear mandate, realistic priorities and a meaningful contribution to decisions: a framework for the first hundred days.
Read the article ↗A Belief System analysis
GEOGEO becomes part of the communications department’s mandate
Who describes your organisation when the answer no longer comes from you? A practical approach to managing how AI represents your business, with the same standards of evidence as corporate communication.
Article in French
Communications leadershipCommunications leadership: turn access to management into influence on decisions
A seat at the table is not enough. To shape decisions, communication must contribute before they are made, assess likely reactions and ensure its warnings receive a response.
Article in French
InfluenceThought leadership: build authority through substantive work
Executive thought leadership earns attention through a clear perspective, evidence and practical implications. How to organise this work without reducing it to a publishing calendar.
Article in FrenchAlongside communications leaders.
Where decisions take shape.
From strategic choices to public statements, we connect the organisation’s priorities, its evidence and its relationships.
Communications strategy
Make communication a trusted voice in strategic decisions.
02Reputation & crisis management
Anticipate tensions. Prepare decisions. Communicate credibly.
03Influence & executive thought leadership
Develop ideas that are useful, credible and recognised.
04GEO & AI visibility
Help AI answers represent your organisation accurately.
05Transformation, internal communications & AI
Help teams adapt their work and make change understandable.
06Geopolitical analysis
Understand international tensions and their implications for decisions and communication.
07Media relations
Develop relevant stories and lasting relationships with journalists.
08Public affairs
Understand public decisions, substantiate positions and build institutional dialogue.
09CEO advisory: leadership and reputation
Trusted counsel connecting leadership decisions and public communication.
10LLM advisory: AI strategy and governance
Select, evaluate and govern large language model use cases.
News & perspectives
Understanding change. Examining decisions. Independent perspectives on society, leadership, science and international affairs.
Nobel 2026: how to explain a discovery without promising an immediate revolution
Nobel week is an opportunity to explain research, its limits and the work between a discovery and a useful application.
The Red Sea: when a trade route becomes a political risk
Disruption around the Red Sea requires companies to connect geopolitical analysis with people’s safety, operational choices and credible customer information.
Ukraine: what does it take to sustain a commitment through a prolonged war?
Support needs more than an announcement: clear definitions, continuity, implementation and a record of how commitments respond to changing needs.
Trusted by
Selected references from the founder’s professional experience, including assignments completed before Belief System was established.
References and prior experience
- Aix-Marseille Université
- Higher education and research university.
- EDF
- Energy group.
- ENGIE
- Energy group.
- Orano
- Nuclear fuel cycle group.
- Continental
- Industrial group specialising in tyres.
- IONITY
- European high-power charging network for electric vehicles.
- British Airways
- Airline.
- Uber
- Mobility and delivery platform.
- Roche
- Healthcare group active in pharmaceuticals and diagnostics.
- Lilly
- Pharmaceutical research and development company.
- Novo Nordisk
- Pharmaceutical research and development company.
- Kaspersky
- Cybersecurity company.
- TikTok
- Content and social networking platform.
- Meta
- Content and social networking platform.
- Adobe
- Software and digital services company.
- Dassault Systèmes
- 3D design, simulation and virtual twin software company.
- STMicroelectronics
- Semiconductor manufacturer.
- OpenClassrooms
- Online school and professional learning platform.
- Red Bull
- Energy drink company with activities in sport and media.
- Auchan Retail
- Food retail group.
- DJUST
- B2B ecommerce platform.
- Cargill
- Agriculture and food ingredients company.
- Bunge
- Agriculture and food ingredients company.
- Thales
- Technology group active in defence, aerospace and digital technologies.
- Groupama
- Mutual insurance group.
- Veolia
- Water, waste and energy services group.
- Software and digital services company.
- Accenture
- Consulting and technology services group.
- Cegid
- Business management software company.
- Nissan
- Automotive manufacturer.
- Nextdoor
- Local community and neighbourhood social network.
- Saint-Gobain
- Construction materials and solutions group.
- Believe
- Artist development and music services company.
When AI talks
about you,
what does it say?
Your reputation is also shaped by the answers generated by AI. We help communications teams understand how their organisation is represented, strengthen the available sources and track changes over time.
Discover our GEO approachINSIGHTS / 8 pages / FR · EN · ES · IT · 中文
The executive committee briefing
Five eight-page dossiers connecting sector challenges with decisions about communication, reputation and influence. Each includes an executive briefing, scenarios, governance tools and a 90-day plan.
Explore all five dossiersNew guides and practical tools
Analysis to inform decisions and tools to put them into practice.