Crisis communication: ten situations, ten answers
Practical analyzes to prepare the first decisions, inform the people concerned and monitor commitments.
Cyberattacks and ransomware: communicating while systems are down
Communicating a cyber crisis must allow those affected to act, even when the usual messaging and tools are no longer reliable. The challenge is to connect technical facts, decisions and useful information.
Industrial accidents: communicate verified facts and respect the emergency response
During an accident on a site, the communication priority is information useful for the protection of people. The causes, responsibilities and recovery timetable require separate verifications.
Pollution and environmental crises: explaining measurements and uncertainty
An odor, release or contamination raises immediate questions about exposure and liability. A credible response distinguishes observations, available measures, hypotheses and protection decisions.
Strikes and labour disputes: communicating in support of dialogue
Communication of a social conflict must preserve the possibility of discussion while providing reliable information on the activity. It can neither negotiate on behalf of the actors nor erase disagreements.
Allegations against an executive: communicating credible governance
An accusation against a manager can weaken confidence in the company's control mechanisms. Communication must protect the possibility of establishing the facts, without pronouncing a verdict or discrediting the persons concerned.
Disinformation campaigns: correcting false claims without amplifying them
A company must distinguish legitimate criticism, error and coordinated dissemination of misleading information. The right answer depends on the facts, the audiences exposed, and the possible harm, not just the volume of posts.
Geopolitical crises: aligning headquarters and subsidiary communications
International tension can affect employees, activities, partners and reputation differently depending on the country. Communication must start from the company's real responsibilities and confirmed decisions.
A supplier in crisis: taking responsibility without speculating
An alert concerning a supplier can call into question business continuity or a company's social and environmental commitments. Saying the problem is external doesn't explain the answer.
Major outages: keeping customers informed during a service interruption
During an outage, customers first want to know if they are affected, what solutions exist and when they will receive new information. Communication should track the actual state of the service.
Greenwashing allegations: check the claims before defending the narrative
An environmental controversy often centers on the gap between a public formulation and the available evidence. The first answer is to look at the exact message, its scope, and what the audience could reasonably understand.
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Write to Belief SystemThis edition retains the French and European context of the analysis. The market note addresses its use by Indian headquarters and their French or European teams.
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