Choose the claim before choosing the slogan
List what the company wants to say about sourcing, emissions, recycled content and working conditions. These claims require different evidence and may cover different parts of the value chain. Assign each a defined scope and validator. 'Responsible battery' is too broad if the supporting material addresses only one component or one production stage.
Identify the information the group actually controls
Separate own operations, direct suppliers and upstream information obtained through intermediaries. Explain the limits of visibility without presenting them as proof of wrongdoing or as a reason to avoid scrutiny. Build a process for resolving inconsistent information. A listed-group sustainability statement and a European customer's product questionnaire should not use incompatible boundaries.
Keep regulatory and voluntary commitments distinct
The Council's battery due-diligence timetable announcement illustrates why dates and applicability need current specialist review. Do not turn a delayed legal obligation into a claim that no responsibilities remain. Equally, do not describe a voluntary target as certified compliance. Communications should use the legal team's current assessment and show which company commitments go beyond, or differ from, the applicable requirements.
Prepare a useful customer evidence pack
A hypothetical European vehicle customer may ask how materials are traced and how identified risks are handled. Provide the agreed methodology, scope, review date and responsible contact, subject to confidentiality. An audit should be described by what it examined, not as a universal guarantee. Avoid implying that a supplier's certificate automatically covers the customer's finished product.
Explain progress and gaps together
If the company is improving traceability, state the baseline, actions and evidence available so far. Avoid reporting a future system as already operational. When a gap is discovered, describe the investigation and decision process at an appropriate level. A credible account can acknowledge incomplete information while showing how the organisation is acting on it.
Align investor, customer and public-affairs communication
Prepare a shared claim register with audience-specific explanations. Useful outputs include a supply-chain narrative, sensitive-question file, evidence map and update protocol. Belief System can help connect the investment story to these documented responsibilities. The assignment should not promise certification, favourable regulatory treatment or the removal of legitimate scrutiny.
Sources and reference points
Reference sources checked on 9 October 2026. The proposed methods and hypothetical situations are Belief System analyses. Your advisers determine the rules applicable to your project.
Continue your preparation
- Launching an EV brand in Europe: why after-sales evidence should lead the Hong Kong investor's story
- A Hong Kong-listed group acquires a European automotive supplier: what should the announcement answer?
- Connected vehicles in Europe: answering data questions before they become a reputation crisis
Discuss your European expansion
Public affairs · Media relations · Reputation & crisis management · GEO & AI visibility