Public affairs
Connect your communication strategy with the regulatory, institutional and local issues that shape your environment.
When you need support
A proposed regulation, a policy change, a local project or an activity to explain to public decision-makers. You need to understand the actors, support your positions with evidence and align engagement with your public communication.
How we work
We analyse decision calendars, institutional responsibilities and the arguments being made. Together with the relevant teams, we develop stakeholder maps, position papers and dialogue programmes. The interests represented are explicit and commitments are tracked. We coordinate with legal and compliance teams to respect applicable lobbying rules.
What we build together
Targeted policy and regulatory monitoring
Stakeholder and decision-process mapping
Position papers and evidence-based arguments
Preparation for institutional meetings and hearings
Local engagement and stakeholder dialogue
Coordination across public affairs, communication and legal teams
Explore further
Public affairs mapping: start with the decision process
Related sectors and situations
Decisive moments
Explore further
When to bring us in
Regulatory change, investment projects or a sector debate requires understanding who decides what, and when your contribution is useful.
What the engagement delivers
Institutional map; policy timetable; position paper; evidence pack; meeting preparation and follow-up.
Prepare for our first conversation
Identify the public decision, documented impacts, existing contacts and required legal checks.
An agreed scope of work
We agree on objectives, audiences, markets, deliverables, responsibilities, timing and availability. The proposal separates advisory work, content production and any third-party services. Media coverage, search rankings and regulatory outcomes cannot be guaranteed.
How an engagement works
- Frame the decision: focused interviews, available evidence, constraints and criteria for success.
- Develop the response: diagnosis, reasoned options, messages and materials reviewed by the designated owners.
- Prepare delivery: a timetable, clear responsibilities, spokesperson preparation and response scenarios.
- Review and adapt: assess activity, unresolved questions, lessons and the next decisions.
Build your public affairs strategy
A short introduction is enough to start: your organisation, the decision at hand, the audiences involved and your deadline. Confidential documents can follow through an agreed channel.
Email Belief SystemExperience and documented cases
Mobility company: connecting local dialogue and public affairs
Support market development through coordinated communications, media relations and institutional engagement.
Digital platform company: building local relationships
Support development in France through local stakeholders and national public institutions.
From insight to action
Energy and industry
Industrial decisions affect jobs, resources, local communities and the credibility of a transition.
Mobility and infrastructure
Infrastructure is judged through everyday use as well as its long-term promise.
Community dialogue for an industrial investment in France: show how questions affect decisions
An international investment needs a local explanation of its effects and a traceable response to concerns. A launch event or a supportive meeting does not establish community consent or regulatory approval.
Mobility company: connecting local dialogue and public affairs
Support market development through coordinated communications, media relations and institutional engagement.
Executive committee briefing: a practical template
An executive committee briefing turns a communications issue into an explicit decision.
Choosing your adviser
How to choose a public affairs consultancy in France and Brussels
Look for a partner that connects your business issue to a specific public decision, explains its timetable and documents a transparent approach. A contact network cannot replace analysis, evidence or a credible position.
How should a foreign company choose a communications partner in France?
Choose a partner that can connect headquarters’ objectives with French audiences, institutions and local realities. Assess adaptation, approval design and evidence gathering rather than translation alone.
Apply the analysis to your situation
- Made in Europe: what evidence should a company provide of its European contribution?
- AI Act: how should a company communicate when the regulatory timetable changes?
- CBAM: turning a carbon requirement into credible industrial dialogue
- EU budget 2028–2034: making a useful contribution before the decisions are settled
- Critical medicines: moving from sovereignty promises to evidence of availability
- Water and industrial investment: connecting European strategy with local dialogue
Perspectives on this issue
Analysis to put these issues in context and inform your decisions.