Reputation & crisis management
Protect the organisation’s ability to act by connecting facts, decisions and public statements.
Crisis communications: ten situations, ten responses
Practical analysis for initial decisions, information for affected people and follow-through on commitments.
Explore the ten analyses ↗When you need support
An emerging controversy, a sensitive announcement, a leader under scrutiny or a need to prepare. Your audiences expect precise answers, even when some facts are still uncertain.
How we work
We assess scenarios, audiences and potential consequences. Working with the relevant functions, we prepare decision processes, messages and spokespersons. Monitoring and feedback from the field help the response evolve as the situation changes.
What we build together
Reputational risk mapping
Crisis scenarios and communication protocols
Messages, difficult questions and media training
Simulations and lessons learned
Explore further
Incident or crisis? Define your escalation thresholds
Related sectors and situations
Explore further
When to bring us in
A sensitive announcement, controversy or incident requires verified facts, a clear decision process and information tailored to affected audiences.
What the engagement delivers
Risk map; response scenarios; messages and Q&A; spokesperson materials; rehearsal and review.
Prepare for our first conversation
Outline confirmed facts, uncertainties, affected audiences, deadlines and decision-makers.
An agreed scope of work
We agree on objectives, audiences, markets, deliverables, responsibilities, timing and availability. The proposal separates advisory work, content production and any third-party services. Media coverage, search rankings and regulatory outcomes cannot be guaranteed.
How an engagement works
- Frame the decision: focused interviews, available evidence, constraints and criteria for success.
- Develop the response: diagnosis, reasoned options, messages and materials reviewed by the designated owners.
- Prepare delivery: a timetable, clear responsibilities, spokesperson preparation and response scenarios.
- Review and adapt: assess activity, unresolved questions, lessons and the next decisions.
Prepare a sensitive announcement
A short introduction is enough to start: your organisation, the decision at hand, the audiences involved and your deadline. Confidential documents can follow through an agreed channel.
Email Belief SystemFrom insight to action
Energy and industry
Industrial decisions affect jobs, resources, local communities and the credibility of a transition.
Retail and agri-food
Price, origin, availability and product safety are concrete questions of trust.
Industrial accident communications: support protection without outrunning the facts
During a site accident, communications must make validated protective information accessible. Causes, responsibility and the timetable for restarting operations are separate questions requiring separate evidence.
Reputation dashboard: template and indicators
A reputation dashboard should inform decisions.
Explore this issue
Apply the analysis to your situation
Perspectives on this issue
Analysis to put these issues in context and inform your decisions.