Media relations
Give media relevance to what your organisation can demonstrate, explain and place in context.
When you need support
You need to explain a strategic development, bring an expert perspective to the debate, share a study or prepare for a sensitive interview. You want your stories to serve journalists’ work and to build relationships over time.
How we work
We develop angles from your priorities and the needs of newsrooms, then identify evidence and suitable spokespersons. We prepare briefings, press materials and interviews. Evaluation distinguishes coverage, the quality of the messages reported and observable effects on audiences. Journalists’ editorial independence remains central to the relationship.
What we build together
Media strategy and editorial calendar
Mapping relevant journalists and newsrooms
Press releases, press kits and research outreach
Interview preparation and media training
Ongoing media relations and sensitive enquiries
Qualitative coverage analysis and links with GEO
Explore further
A media relations strategy built on angles and evidence
Related sectors and situations
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When to bring us in
An investment announcement, research launch or sensitive issue needs a clear news angle, publishable evidence and prepared spokespeople.
What the engagement delivers
Story angles and evidence; media mapping; press materials; spokesperson preparation; qualitative coverage review.
Prepare for our first conversation
Bring the new facts, supporting material, spokesperson availability and any timing or confidentiality constraints.
An agreed scope of work
We agree on objectives, audiences, markets, deliverables, responsibilities, timing and availability. The proposal separates advisory work, content production and any third-party services. Media coverage, search rankings and regulatory outcomes cannot be guaranteed.
How an engagement works
- Frame the decision: focused interviews, available evidence, constraints and criteria for success.
- Develop the response: diagnosis, reasoned options, messages and materials reviewed by the designated owners.
- Prepare delivery: a timetable, clear responsibilities, spokesperson preparation and response scenarios.
- Review and adapt: assess activity, unresolved questions, lessons and the next decisions.
Prepare your next announcement
A short introduction is enough to start: your organisation, the decision at hand, the audiences involved and your deadline. Confidential documents can follow through an agreed channel.
Email Belief SystemExperience and documented cases
Mobility company: connecting local dialogue and public affairs
Support market development through coordinated communications, media relations and institutional engagement.
Digital platform company: building local relationships
Support development in France through local stakeholders and national public institutions.
From insight to action
Healthcare and life sciences
In healthcare, trust relies on rigorous evidence and clear explanations of uncertainty.
Retail and agri-food
Price, origin, availability and product safety are concrete questions of trust.
Executive committee briefing: a practical template
An executive committee briefing turns a communications issue into an explicit decision.
Choosing your adviser
Explore this issue
Perspectives on this issue
Analysis to put these issues in context and inform your decisions.